Search Engine Optimisation

Search Engine Optimisation or SEO, is the process of increasing the amount of traffic to your website.

To do this, we use both technical skills and copywriting skills to attract potential customers onto your website.

Qualified sales leads

Simply getting more traffic to your website is not going to achieve the results you are looking for.

You need users coming onto your site who have the intention of purchasing your products or employing your services. Not just volumes of 'browsing' visitors.

Not just a pretty site

Having an aesthetically pleasing website is great. However, what if nobody can find you?

Search Engine Optimisation enables a 'road' to be built from the main stream of traffic (Google) to your website, sign posted appropriately using keywords.

This means that your potential buyers can see your website and more importantly, they are using your website to browse for a particular product or service that you provide.

Every shop needs a car park!

Or in this case, a goal. Every page of a website needs an action for the visitor to follow. This could be to make a phone call to your company, send an email or buy a product online.

This is where clear copywriting skills are most effective. Once you have a visitor on your website, the words on your pages need to be convincing and engaging, enough to encourage the user to fulfil the goal.

SEO can enable you to:

• Reach new markets
• Increase market share
• Increase revenue
• Increase brand visibility
• Increase customer loyalty
• Encourage return buyers
• Gain qualified traffic

Search Engine Optimisation is key to any successful commercial website.

To find out how to improve the business generated from your website call us on 01243 785111.
Busy? We can call you or you can arrange a meeting with a consultant.